Back in the day, a website for your small business would suffice. However, because of the smartphones becoming an integral part of everybody’s lives, it is, therefore, important that you delve into mobile apps as well.
There are certain limitations to websites because most of them are still not able to display their elements well on a mobile device. That being said, people actually use mobile apps more than going to your web and app developer, so it is just feasible that you develop one for your business.
Still not convinced? Well, here are some of the benefits of mobile apps for small businesses:
One of the main reasons why you want to develop a mobile app particularly for your business is so that you can have a much wider reach. You cannot earn a lot of profits if you just rely on your brick and mortar shop.
Sure, you can have a website developed for you and that will also add to your business profits as well. However, if you do not have a mobile app in this day and age, you’re truly missing out on a huge opportunity.
Remember what I said earlier, about many people using smartphones nowadays? Yes, think about that for a second. If you have a mobile app, you can specifically cater to the vast majority of people who are using the internet for most, if not all, of the services available today. Be sure to capitalize on that.
We have to understand that different people have different schedules. Some people might be night owls in that they are more productive during the night or some people might have errands to do and they rarely have enough time to go to your store and buy what you have to offer.
I get it, your products are amazing and there is no doubt about that. But, with the limitation of a brick and mortar shop closing at nearly the same time as other people’s business hours, there is a huge missed opportunity there.
With a mobile app, you pretty much eliminate this time constraint as people can just access your app, buy your products, and then have it shipped the next morning or so which is truly convenient for a lot of people.
Helps You Get Ahead of the Competition
Believe it or not, a lot of small business owners still do not take advantage of what mobile apps can do.
Because of this, you can get ahead of your competition by having one created for you. You may not have the technical skills to create an application for your business but, at least, there are a lot of app creators out there to help you.
A business who is accessible 24 hours a day, 7 days a week, will most likely have a lot of customers. Again, people do not have the same working hours as you do and they might want to purchase from you, albeit the problem is that they do not have the time to buy it from you since most small businesses close at roughly 6 PM or somewhere near that. Having a mobile app eliminates that problem since people can browse your product catalog no matter what time of the day it is.